The Chinese perfum market


The fragrance and perfume sector in China is expanding, and multinational companies are taking notice. According to a Shanghai-based correspondent for China Daily, over 100 new brands enter the business every year, with many specialty products aimed at Chinese consumers. In reality, in terms of perfumes, China is today one of the most promising and lucrative marketplaces in the world, with people prepared to invest not only time but also money in their personal grooming habits. In this post, we'll look at how crucial the Chinese perfume market is, as well as some suggestions and guidance on how to successfully launch and advertise your perfume in this massive country.

The Perfume Market in China Has a Long History

Some people may find it difficult to believe, yet China is the world's second-largest perfume market. Despite the fact that the Chinese are not used to wearing perfume, the fragrance industry has been able to attract an increasing number of customers over time. With large firms like Estee Lauder and L'Oréal now functioning here, this burgeoning industry is likely to continue its rise to become a true fragrance manufacturing powerhouse.

Fragrances are not a part of the Chinese consumer's routine

When we go back to China's history, we can see that fragrance use was minimal. Anyone caught wearing perfume during the Cultural Revolution was tortured and humiliated as a hazardous weed. Anyone who obtained smells or perfumes prior to 1967 swiftly disposed of any proof, fearing for their own and their families safety. As a result, many people grew up not knowing how to use or buy perfume.

However, China has a long history with smell, particularly in the Imperial Court, where Empress Cixi was noted for her elaborate beauty ritual. Indeed, the empress was said to like using a wide range of scented products on her body, including natural oils perfumed with jasmine, rose, orange blossom, or honeysuckle. It's crucial to remember that fragrant products have been used for centuries, even before the Qing Dynasty's Cixi.

China's Perfume Market in Comparison to the Rest of the World

Perfume has become a major industry in the beauty and personal care market all over the world. In fact, the worldwide fragrance market is expected to be worth $52.4 billion by 2025, with personal care accounting for the second-highest portion of the market. L'Oréal was the world's biggest cosmetics and fragrance firm in 2016, with a sales of 25.8 billion euros.

On the other hand, comparing China to other countries around the world to discover how China ranks in the perfume business can be interesting. Indeed, being the world's most populous country with over 1.4 billion people, it wouldn't be shocking if China were the biggest perfume market. Nonetheless, China lags behind other European countries, such as the United Kingdom, where perfume consumption is commonplace.

As a result of this statement, we might deduce that the Chinese perfume market is mostly untapped. Because customers are willing to use perfume on a daily basis, it might become one of the most lucrative areas for Western businesses in China. As a result, even though China is not a major market, its rising disposable income is likely to propel the global industry forward in the next years.

Source cosmeticsChina, Photo ChineseBizClub, eCommerce


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